🧩 Business Model Canvas

Use the Business Model Canvas when the business already exists and you are mapping how it creates and captures value. Use the Lean Canvas when the business is still a hypothesis: it swaps partners and activities for Problem, Solution, Unfair Advantage and Key Metrics, because those are the parts that kill early startups. Two rules make the exercise worth doing: write one idea per line rather than paragraphs, and write down the version you would be embarrassed to show an investor — the gap between that and the tidy version is the real information. Your canvas is saved to this browser's local storage; clear your site data and it is gone, so export it when it matters.